Adsterra vs Google AdSense : The Ultimate Ad Network Comparison for Higher Earnings
 |
| Adsterra vs Google AdSense : The Ultimate Ad Network Comparison for Higher Earnings |
Adsterra: A Comprehensive Overview and Comparison with Other Ad Networks
In the world of digital advertising, Adsterra has made a significant mark as a premium advertising network known for its innovative monetization solutions and user-friendly platform. This article delves into Adsterra, its advantages, benefits, and how it stacks up against other popular ad networks in the industry.
What is Adsterra?
Adsterra is a global advertising network that connects advertisers and publishers. It offers various ad formats, including display banners, pop-unders, social bar ads, native ads, video ads, and direct links, which makes it versatile for different monetization strategies. The platform is known for its robust anti-fraud protection, high CPM rates, and ease of use for publishers and advertisers alike.
Launched in 2013, Adsterra has grown into one of the most reliable ad networks, serving over 30 billion impressions monthly across 248 geographies. The platform supports multiple verticals, including entertainment, gaming, software, and more, offering both desktop and mobile traffic.
Advantages and Benefits of Using Adsterra
1. Wide Range of Ad Formats: Adsterra offers a variety of ad formats that cater to different types of publishers. Whether you're running a blog, a video channel, or a mobile app, Adsterra has options to suit your monetization needs. Their formats include:
- Popunders
- Native Ads
- Display Banners
- Video Ads
- Push Notifications
- Direct Links
- Social Bar Ads
2. Advanced Anti-Fraud Protection: Adsterra uses SIVOP (Smart Traffic Filtering) and has a robust fraud detection system, ensuring that the traffic is clean, leading to better conversion rates for advertisers and higher payouts for publishers.
3. High CPM Rates: Adsterra is known for its competitive CPM rates, especially for pop-under ads. Their payouts are generally above average, particularly for premium geos such as the US, UK, and Canada.
4. Global Reach: Adsterra serves ads in over 248 countries, offering a global audience reach. This makes it ideal for both advertisers looking for international traffic and publishers with diverse user bases.
5. Easy to Use: Adsterra provides a simple and user-friendly dashboard, making it easy for both new and experienced users to navigate the platform, manage campaigns, or track earnings.
6. Flexible Payment Methods: Adsterra supports multiple payment options, including PayPal, Bitcoin, WebMoney, Paxum, and wire transfers. This ensures that users from different regions can access their earnings conveniently.
7. Personal Account Manager: Adsterra offers dedicated account managers for publishers, helping them optimize their campaigns, select the best ad formats, and maximize their earnings.
Adsterra vs. Other Ad Networks
To give a detailed comparison, here's a side-by-side table of Adsterra and other popular ad networks, such as Google AdSense, PropellerAds, and Media.net.
Feature | Google Adsense | Propeller Ads | Media.net | |||
Ad Formats | Popunders, Native Ads, Display Banners, Social Bar, Push Ads, Video Ads, Direct Links | Display Ads, In-article Ads, Auto Ads | Push Ads, Popunders, Native, Video, Interstitial | Display Banners, Native Ads, Video Ads | ||
Minimum Payouts | $5 (WebMoney), $100 (Wire) | $100 (PayPal, Bank Transfer) | $5 (PayPal, WebMoney) | $100 (PayPal, Bank Transfer) | ||
CPM Rates | High, especially for Popunders | Moderate to High | High for certain geos and ad formats | Moderate to High (depends on niche) | ||
Payment Methods | PayPal, Bitcoin, WebMoney, Paxum, Wire | PayPal, Bank Transfer, Western Union | PayPal, WebMoney, Payoneer, Wire | PayPal, Bank Transfer | ||
Global Reach | 248+ countries | Global | Global | Global | ||
Anti-Fraud Protection |
| Advanced Click-Fraud Protection | Fraud Detection via Algorithms | Traffic Quality Assurance | ||
Publisher Support | Personal Account Manager | Community Support, Help Center | 24/7 Support | Dedicated Support | ||
Ease of Use | Simple and User-Friendly Dashboard |
| Easy to Use | Moderately Easy | ||
Aporoval Time | Fast (within 48 hours) | Can be Lengthy (up to 2 weeks) | Fast (within 24-48 hours) | Moderate (usually 2-3 days) | ||
Best For | Publishers looking for diverse ad formats and high CPM rates | Content-driven websites with organic traffic | Websites with varied traffic types | High-quality content publishers
|
Detailed Comparison
1. Ad Formats:
o Adsterra offers a wider range of ad formats compared to other networks, including unique options like Social Bar and direct links, making it more versatile for different types of websites and apps.
o Google AdSense focuses mainly on display ads and is known for its Auto Ads, which makes it simple but less customizable.
o PropellerAds excels in pop-under and push notifications, similar to Adsterra but lacks Adsterra’s Social Bar feature.
o Media.net is strong in native ads but does not offer as many ad format variations as Adsterra or PropellerAds.
2. CPM Rates:
o Adsterra stands out with high CPM rates for pop-under ads, especially in premium geographies (US, UK, etc.).
o Google AdSense offers variable CPMs, heavily reliant on the quality of content and niche, though its rates are generally competitive.
o PropellerAds can offer high CPMs in specific niches, especially for pop-unders and push notifications.
o Media.net tends to offer moderate CPMs, though they are higher for niches like finance and technology.
3. Ease of Use:
o Adsterra and PropellerAds offer simple and intuitive dashboards. Both are easy to navigate, making them ideal for beginners and experienced users alike.
o Google AdSense provides a clean dashboard but can be strict with its policies, which might complicate approval and maintenance for smaller or non-compliant sites.
o Media.net has a moderately easy interface but can be more restrictive in terms of approval due to the high-quality content requirements.
4. Payment Options and Minimum Payout:
o Adsterra offers flexible payment methods (including cryptocurrency), with a lower minimum payout of $5 via WebMoney, making it easier for small publishers to receive payments.
o PropellerAds also offers a low minimum payout and multiple payment methods, making it more accessible.
o Google AdSense and Media.net have higher payout thresholds at $100, which might be a drawback for smaller publishers.
5. Global Reach:
o All four networks (Adsterra, Google AdSense, PropellerAds, and Media.net) boast global reach, but Adsterra’s coverage in over 248 countries stands out as a significant advantage.
Conclusion
Adsterra is a highly versatile and competitive ad network, offering a wide variety of ad formats, high CPM rates, and global reach, making it suitable for a wide range of publishers. Its advanced anti-fraud technology, ease of use, and flexible payment options make it particularly attractive to small and medium-sized publishers. When compared to other networks like Google AdSense, PropellerAds, and Media.net, Adsterra holds its own, especially for those looking to monetize international traffic with innovative ad formats.
While Google AdSense remains a go-to for content-driven websites with organic traffic, PropellerAds and Media.net cater to niche audiences with specific needs. Ultimately, the best network depends on your site's content, traffic, and monetization goals, but Adsterra’s features make it a strong contender in the advertising network landscape.
